Find the right words.

Reach the right people.

Brand messaging and done-for-you marketing for service businesses and nonprofits

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Trusted by brands like:

You’re responsible for everything from sales to operations to client delivery. And that usually leaves little to no time for marketing.

So you send an email when you remember or tinker with your website. Maybe write a LinkedIn post. You're staying busy, but you don’t have a steady pipeline of clients.

You didn’t start your business to become a full-time marketer. You need a guide who can help you map out a plan for growth and get it all done.

Running your business leaves no time to market it.

You know you need to be marketing, but you don’t have the time (or the budget for a full-time hire)

You’re doing good work but struggle to explain what you do or how you’re different.

You don’t have a repeatable marketing strategy

Your MAP for growth.

Messaging

We make foundational decisions about your brand message to identify your ideal customer, the problem you solve, what you offer, and what makes your brand the right choice.

Activation

We install a marketing plan that gets your message seen by the right people, converts them into customers, and turns customers into raving fans.

Perception

Your business sells to humans, so it’s critical to define how your brand makes people feel. We’ll unpack your brand story, core values, key differentiators, and point of view.

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“The best marketing leader I’ve known.”

Donald Miller CEO, StoryBrand

A clear message is the compass your brand needs.

Messaging isn’t a nice-to-have. Messaging is your foundational brand strategy.

When you know your ideal client, the problem you solve, and what makes you the right choice, your marketing strategy gets a lot clearer.

“I’m getting pumped about my own product just reading the way you wrote about it!”

Jacob Bradley CEO, FixTurnover

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Choose Your Path

From brand messaging to senior-level marketing strategy and execution, we’ll find the right path to grow your business.

Brand Strategy Sprint

$1,000

Create a foundational brand message in a day.

90 minute to half day strategy session

Messaging Playbook:

  • Foundational brand message

  • Brand story

  • Key differentiators

  • Positioning strategy

  • Core values

90 Day Marketing Strategy Roadmap

Homepage Overhaul

$3,000+

Launch your message to the market by implementing it into your website.

Everything in Brand Strategy Sprint

Homepage rewrite + implementation or website build

Tailored marketing plan to drive traffic to your website

Full Funnel Build

$7,500+

An entire sales funnel built for you to convert leads into customers.

Everything in Brand Strategy Sprint + Homepage Overhaul

Lead magnet

Sales emails

Nurture emails

Onboarding emails

Tailored marketing plan to drive traffic to your funnel

Don’t see exactly what you need? Or know you need something, but aren’t sure what? Schedule a call and l’ll help you figure out the right next steps.

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Here’s how we work together

Schedule a call

We’ll talk about your goals, identify the gaps, and map out a plan to attract more of your ideal clients.

Build your marketing

We'll clarify what you do, who you're for, and what makes you different. Then we’ll put that message to work in your website, emails, and marketing.

Grow your business

With the right message and marketing in place, more of your ideal clients will find you and say yes.

It’s not a sales problem;
It’s a words problem.

For most businesses, their message doesn't clearly explain what they do or why it matters. They’re doing marketing, but it isn’t converting. On top of that, there's no cohesive strategy tying any of it together.

That’s where I come in.

My name is Josh Landrum. As the former Director of Marketing at StoryBrand, I've worked directly with Donald Miller to launch 4 best-selling books, 20 products, and hundreds of campaigns. I’ve also coached hundreds of businesses to clarify their messages.

At Trailhead Marketing, I help service businesses and nonprofits turn more leads into clients (and donors) through brand messaging and marketing strategy.

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Frequently Asked Questions

  • Brand messaging is the words a business uses to communicate what it offers, why customers need it, and why it matters clearly enough that people immediately understand how it helps them survive, thrive, or achieve something meaningful.

  • You can! But brand messaging is hard to do yourself because you’re so close to what you do. You’re an expert that understands your business and industry better than anyone, and translating that into a clear, compelling message is a challenge.

    For most businesses, it will be quicker and more effective to hire an objective consultant to help with your brand message.

  • Yes! In addition to brand messaging, I help clients with all things marketing:

    • Strategy

    • Websites

    • Emails

    • Lead magnets

    • Content

    • SEO and AEO

    We’ll create a tailored plan for your business that supports your goals, capacity, and budget.

Looking for more stories, practical examples, or a place to connect? Let’s talk on LinkedIn.

Connect on LinkedIn

Need some quick advice on what to do next?

A lot of people know they need something, but they’re not sure what. If you’re ready to grow your business or launching something new, let’s talk. I’d love to help you figure out the right next steps. Absolutely free.

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